>Publicity - Home page

Here are the features of my product:

Its name:

I Kkwit Urban Ashtray Tower, a word play on : I quit smoking... Because its shape resembles the letter i, I have also added a dot on top, thus dotting my Is and crossing my Ts! It also serves as a handle to hold the cover when emptying the container.


Where did my idea come from?

Coming out of a bar after happy hour, I noticed an excessive amount of cigarette butts on the ground at the entrance. It is then and there that I had the entire design flash in my mind, and the product today is exactly as I envisioned it. Moreover, I had heard a report on the radio mentioning that the City of Montréal had hired 120 students especially to pick up cigarette butts all over the city. Also, Montréal Mayor Gérald Tremblay had already complained that the city was literally littered with billions of cigarette butts. The City of Montréal loomed large as my first customer! I have designed and created a very stylish and attractive urban ashtray. It is hermetically sealed, rugged, durable and weatherproof, and theft and fire resistant. It has a large capacity, is easy to empty, and is available in more than 400 colours. 100% Aluminum made.


My research and observations

I studied the habits of Montrealers:
• In office towers;
• On different streets such as St. Denis and de Maisonneuve,
  Crescent and St. Catherine (restaurants, etc.);
• In Lafontaine Park;
• At St. Luc Hospital;
• In the Old Port
• At Parc Aquatique Mont St. Sauveur;
• And in bars, restaurants and other public places.

Anywhere they go, people should be able to use facilities that would encourage them to keep their own environment clean and odour-free.

I Kkwit Urban Ashtray Features

• 100% Aluminum made
• 6 different sizes and models (modifiable)
• Can be affixed anywhere. (Different brackets available)
• Stylish and attractive design
• Ecological: virtually very few risk of fire or smoke escaping from the unit
  (the cigarette butts arrive extinguished at the bottom).
• Large variety of colours (more than 400)
• Weatherproof
• Rugged, durable and maintenance-free
• Usable life is 25 years and more
• Requires no sand
• Content is always dry
• Installs everywhere (shorter, wall-mounted version available)
• Very secure (integrated padlock)
• May be fitted with lighting (underneath the cover)
• May be rented for special events
• Is able to receive profitable advertising
• Its production creates employment in Québec and Canada
• The I Kkwit urban ashtray represents an excellent tool in the fight against
  tobacco consumption. A "Quit to Win!" Challenge message could be added to it.

Target customers

Cities and towns, bars, restaurants, hospitals, parks, government buildings, factories, retail establishments and other public places.

My personal challenge

I Kkwit is much more than just an urban ashtray.
It also embodies important messages:

• Determination
• Perseverance
• A vision of health and of clean air
• A vision for the future
• A marketing vehicle with a large impact and assured profitability for its owner.

The I Kkwit urban ashtray is a Québec invention than can be sold all over the world. No matter whom we are or where we go, we can be justifiably proud of this fine product. You now have the opportunity to contribute, by your support, to the success of numerous people that are going to be involved directly and indirectly in the production, sale, marketing of the product as well as to cancer research, thanks to the ten-dollar remittance for each unit sold, among other initiatives. My 17-year-old son has participated in the project concept (internally) and my seven-year-old daughter has now imagined a new type of water slide during our last outing there (watch this space... you may be surprised!)

Thank you for your time and I look forward to meeting with you.
Sincerely,

Sylvain Bourdeau, President. I KKwit (TM) ashtray tower inventor.
Sylvain.bourdeau@ikkwit.com
514-823-7919